Tuesday, July 20, 2010

Does It Work: Domino's New Pizza

So, a while back Domino's pizza had had enough with people trash talking their pizza and decided to overhaul everything from the cheese to the crust. They've had a huge advertising campaign about the new design and trying to convince people that they don't want to "purdy up" their food for advertising, they want real shots of real pizzas. So let's check and see if that works or not.

Now, I never had a problem with Domino's, especially compared to a few other pizza joints. Like any college student, I was well-versed in local pizza fare. Where to go for taste, where to go for price, and where to go to compromise the two.

We decided it was time to stop holding out and try out the new pizza. I have to say, it's pretty good, but a few things just still don't work. The crust is great but it seems a bit salty (but still delicious). Also, there's just something about the overall composition of the pizza that doesn't mesh, but I cannot put my finger on it. Overall the taste is definitely better than it used to be, but could still use a little work. Like perhaps cooking it for a minute less. I have to admit, though, I love their online ordering that actually let's you watch the progress of your pizza and tells you who's making it and who will be delivering it.

So for the final part of the promotion, we snapped a picture of the pizza and besides the fact that it looks slightly overcooked, it looks pretty good if you ignore the grease stains on the box.

So, does it work? Here are the overall grades:

Effort: A
Taste/Look: B-
Total Grade: B